Brow Gels

Lock in Your Look. Madluvv Brow Gels for All-Day Perfection.

Struggling with unruly brows that lose their shape by midday? Madluvv's brow gels are your ultimate solution for achieving polished, long-lasting arches effortlessly.

Our eyebrow gels are designed to provide a strong yet flexible hold, ensuring your brows stay perfectly in place from morning to night.

Madluvv Eyebrow Gels: Your Secret to Flawless Brows

Madluvv’s brow gels are designed with your lifestyle in mind. Whether you're heading to work, hitting the gym, or enjoying a night out, our eyebrow gels ensure your brows remain impeccable.

Clean Girl Brow Slick™

For those seeking a natural, feathered look, the Clean Girl Brow Slick™ offers a strong hold with a clear finish. Its non-flaking, fast-drying formula keeps your brows in place without stiffness. Ideal for all brow types and colors, this gel is a must-have for a polished appearance.

Laminate Me® Brow Gel

Achieve the laminated brow look at home with Laminate Me® Brow Gel. This medium-hold, clear gel shapes and sets your brows for all-day wear. Its non-sticky, flake-free formula ensures comfort and longevity, making it a staple in your beauty routine.

Laminate Me®+ Brow Gel Serum

Combine styling and care with Laminate Me®+ Brow Gel Serum. Infused with nourishing ingredients, this gel not only holds your brows in place but also promotes hair growth for fuller brows over time. Experience the dual benefits of immediate styling and long-term enhancement.

If you're unsure which brow products suit your needs, you can always start with our Brow Stamp Color Match Quiz for personalized recommendations. Shop all our fan-favorite eyebrow products now!

How to Use Madluvv Brow Gels

Achieving polished, long-lasting brows with Madluvv’s brow gels is as easy as brush, set, and go.

1. Start with clean, dry brows.

Make sure your brows are free of oils, makeup, or residue. This allows the gel to grip the hairs and hold your shape all day long.

2. Brush your brows upward using a spoolie.

This helps align your natural brow hairs, evenly distribute natural oils, and prep your brows for gel application.

3. Apply a small amount of brow gel.

Using the built-in applicator, apply thebrow gelstarting at the inner corner of your brow and brushing outward.

4. Sculpt and set your shape.

Need extra definition? Gently press and shape the brows while the gel is still wet for a laminated effect that locks into place.

For even more precision, consider pairing your brow gel with our brow-shaping accessories — the perfect tools to achieve salon-worthy results at home.

Your Brows Deserve More Than Basic

With Madluvv brow gels, you get all-day hold, flexible styling, and a natural finish that takes your look from simple to standout. For next-level results, layer over other Madluvv brow essentials products to create perfectly sculpted, filled-in brows with unbeatable staying power.

Want a complete makeover? Explore our expertly curated Brow Bundles — perfect for taking your brow game to new heights.

FAQs About Brow Gels

What are the different types of brow gels available?

Brow gels come in a range of formulas, each offering different levels of hold, finish, and functionality. Some provide a soft, flexible hold for a natural, brushed-up look, while others offer extreme, long-lasting hold to lock your brows in place all day. You’ll also find options with conditioning ingredients to nourish your brows while styling. Whether you're going for a barely-there hold or a laminated effect, there’s a brow gel to match every brow need and style.

What are the benefits of using a brow gel?

Brow gels offer a number of benefits, including:

Holding your brows in place all day long
Defining the shape of your brows
Filling in any sparse areas
Creating a natural-looking brow look

How Do I Choose the Best Eyebrow Gel for Me?

Choosing the right brow gel comes down to how you like your brows to look and feel. At Madluvv, we offer a range of formulas to suit every brow type and style goal:

For a natural, flexible hold: Go for a lightweight gel that keeps your brows softly in place without stiffness—perfect for everyday grooming and a feathered finish.
For bold, laminated brows: Choose a high-hold gel like Seal Me that locks in your shape for up to 36 hours with zero flaking, smudging, or movement.
For conditioning + control: Opt for a formula that not only holds but also nourishes—like Laminate Me®+, infused with ingredients that support healthy, fuller-looking brows over time.

Whether you're taming thick brows or adding structure to fine ones, we’ve got a gel that fits your routine and gives your brows the attention they deserve.

How do I apply brow gel?

To apply brow gel, start by brushing your brows up with a spoolie brush. This will help to distribute the natural oils from your brows evenly. Then, apply a small amount of brow gel to the spoolie brush and brush it through your brows. Start at the inner corner of your brows and work your way outwards. Be sure to brush the gel through your brows in the direction of hair growth.

How often should I use brow gel?

You can use brow gel as often as you like. If you have sparse brows, you may want to use it daily. If you have thick brows, you may only need to use it a few times a week.

How do I remove brow gel?

To remove brow gel, you can use a makeup remover wipe, soap, or micellar water. Simply dampen a cotton pad with makeup remover or micellar water and wipe it over your brows. Then, rinse your brows with warm water and pat them dry.

What Makes Madluvv Brow Gels Different?

Madluvv brow gels are designed to deliver high performance without the stiffness, stickiness, or flaking that other gels can leave behind. Our lightweight formulas coat each brow hair evenly—offering flexible or extreme hold depending on the look you’re going for—without weighing them down.

What really sets us apart? Our gels are infused with nourishing ingredients that condition and support healthy brows with every use. Key ingredients include:

Castor oil – Known to promote hair growth and help brows appear thicker and fuller
Jojoba oil – Helps hydrate and soften each brow hair
Argan oil – Protects against breakage and environmental damage

Plus, all Madluvv brow gels are cruelty-free and vegan, so you can feel as good as you look.