Brow gels come in a range of formulas, each offering different levels of hold, finish, and functionality. Some provide a soft, flexible hold for a natural, brushed-up look, while others offer extreme, long-lasting hold to lock your brows in place all day. You’ll also find options with conditioning ingredients to nourish your brows while styling. Whether you're going for a barely-there hold or a laminated effect, there’s a brow gel to match every brow need and style.

Brow gels offer a number of benefits, including:

• Holding your brows in place all day long
• Defining the shape of your brows
• Filling in any sparse areas
• Creating a natural-looking brow look

Choosing the right brow gel comes down to how you like your brows to look and feel. At Madluvv, we offer a range of formulas to suit every brow type and style goal:

• For a natural, flexible hold: Go for a lightweight gel that keeps your brows softly in place without stiffness—perfect for everyday grooming and a feathered finish.
  
• For bold, laminated brows: Choose a high-hold gel like Seal Me that locks in your shape for up to 36 hours with zero flaking, smudging, or movement.
  
  
• For conditioning + control: Opt for a formula that not only holds but also nourishes—like Laminate Me®+, infused with ingredients that support healthy, fuller-looking brows over time.
  

Whether you're taming thick brows or adding structure to fine ones, we’ve got a gel that fits your routine and gives your brows the attention they deserve.

To apply brow gel, start by brushing your brows up with a spoolie brush. This will help to distribute the natural oils from your brows evenly. Then, apply a small amount of brow gel to the spoolie brush and brush it through your brows. Start at the inner corner of your brows and work your way outwards. Be sure to brush the gel through your brows in the direction of hair growth.

You can use brow gel as often as you like. If you have sparse brows, you may want to use it daily. If you have thick brows, you may only need to use it a few times a week.

To remove brow gel, you can use a makeup remover wipe, soap,  or micellar water. Simply dampen a cotton pad with makeup remover or micellar water and wipe it over your brows. Then, rinse your brows with warm water and pat them dry.

Madluvv brow gels are designed to deliver high performance without the stiffness, stickiness, or flaking that other gels can leave behind. Our lightweight formulas coat each brow hair evenly—offering flexible or extreme hold depending on the look you’re going for—without weighing them down.

What really sets us apart? Our gels are infused with nourishing ingredients that condition and support healthy brows with every use. Key ingredients include:

• Castor oil – Known to promote hair growth and help brows appear thicker and fuller
  
• Jojoba oil – Helps hydrate and soften each brow hair
  
• Argan oil – Protects against breakage and environmental damage
  

Plus, all Madluvv brow gels are cruelty-free and vegan, so you can feel as good as you look.