Eyebrow Trends 2025: 5 Looks Everyone’s Loving
When it comes to beauty, your brows are one of the first things people notice—and in 2025, they’re saying more than ever. This year’s top eyebrow trends celebrate individuality, effortlessness, and structure in all the right places. Whether you’re going for bold or barely-there, there’s a look for you—and yes, you can absolutely do it yourself. No matter your style, this guide will help you discover how to get perfect brows at home.
Let’s break down the top 5 eyebrow trends of 2025 and how you can recreate each look:
1. Fluffy Brows
Fluffy is in, and we’re not mad about it. One of the biggest brow trends in 2025, fluffy brows are all about volume and texture, with hairs brushed upward for a soft, feathery finish. It’s equal parts natural and intentional—like you just rolled out of bed with brows that happen to look amazing.
How to Achieve Fluffy Brows:
- Start with a clean base—use Prime Me Brow Primer to prep and control oil.
- Brush brow hairs upward and slightly outward at the tail using Laminate Me Brow Gel, which gives you an all-day, weightless hold.
- Fill in any sparse spots with the Exacto Brow Pencil, using light, hair-like strokes to keep the look soft and natural.
2. Natural, Full Brows
Think: your brows, but better. This natural brow trend gives you a groomed, full look while embracing your natural shape and texture. It focuses on enhancing what you already have rather than reshaping it completely. It’s one of the most timeless eyebrow styles in 2025.
How to Get Full Natural Brows:
- Brush through brows with Laminate Me+ Brow Gel Serum for light hold and growth benefits to further enhance your natural brows.
- Use the Exacto Brow Pencil to create thin, hair-like strokes for an effortlessly full look.
3. Defined Arches
We’re seeing a big shift back toward structured brows—but with a modern twist. With a noticeable arch, defined brows give your face lift and dimension without going full 2016 block brow. This updated version is bolder than fluffy or natural styles, but still soft, clean, and wearable. It’s glam without the harsh edges.
How to Get Defined Arches:
- Start with Laminate Me Brow Gel to groom and set hairs in place.
- Use the Brow Stamp Kit with a stencil that enhances your natural arch. Start at the tail and use lighter pressure as you move toward the front for a more natural fade.
- Sharpen your tails and lightly outline your shape with the Exacto Brow Pencil.
- Swipe Define Me Highlighter in Shimmer just under the arch to accentuate and instantly lift the eye area.
- Finish with Seal Me Brow Sealer to lock in the look—no touch-ups needed for up to 36 hours.
4. Laminated Brows
Laminated brows have been trending for years—and in 2025, they’re still going strong, now with a softer, more natural look. The sleek, lifted effect instantly makes your whole face look more awake and put together. And the best part? You don’t need a pricey salon appointment to get the look. With the right products, at-home brow lamination takes just a couple of minutes.
How to Get Laminated Brows at Home:
- Start by brushing hairs upward and outward with Clean Girl Brow Slick—its ultra-strong hold mimics the effect of professional lamination and locks your shape in all day.
- Lightly stamp on the Brow Stamp Kit to add fullness, create symmetry, and define your ideal shape.
- If needed, touch up any sparse areas with the Exacto Brow Pencil for a crisp, clean finish.
5. Bleached Brows
Bold, editorial, and unexpected—bleached brows are turning heads in 2025. This is one of the most unexpected eyebrow trends of the year, but it’s gaining serious traction among high-fashion lovers and everyday beauty risk-takers alike. They give off a futuristic, high-fashion vibe and completely transform your look.
How to Try the Bleached Brow Trend:
- Bleach brows carefully at home or with a professional.
- Keep them groomed and in place using Laminate Me Brow Gel.
- Use Define Me Highlighter in Matte under the brow for a clean, bright frame.
Your 2025 Brow Era Starts Now
Whether you’re switching things up or leaning into what works, there’s a trend here for everyone. Don’t be afraid to try something new, get a little bold, or just find what makes you feel like you. With the best brow products of 2025 at your fingertips, achieving your perfect brow style has never been easier.
