Top 10 Brow Products for Long-Lasting Hold in 2025

Your brows are the MVP of your look—they frame your face, define your features, and pull everything together. But let’s be real, they need to hold up all day, not just for a few hours. Whether you’re crushing a gym sesh, tackling a packed schedule, or hitting the town, your brows deserve to stay flawless—no smudging, no touch-ups, no fuss.

Thanks to advanced formulas like long-lasting eyebrow gel, brow sealer for oily skin, and other innovations, achieving waterproof brows that stay put is no longer a dream—it’s the new standard. If you’ve been wondering how to make your brows last all day, we’ve got you covered.

Keep reading for the best brow products 2025 has to offer and how they can completely transform your brow game!

Factors to Consider When Choosing Brow Products

Not all brow products are created equal. To choose the right ones, keep these key factors in mind:

Skin Type: Your skin type plays a key role in choosing the right brow products. If you have oily skin, look for smudge-proof and oil-resistant formulas to combat shine. For dry skin, opt for hydrating products that prevent flaking.
Durability: Need brows that last? Some products provide up to 36-hour wear, while others are great for lighter, everyday looks.
Multi-Functionality: Some brow products go beyond hold, offering growth serums, nourishing ingredients, or even the ability to lock in your entire makeup look.
Sensitive Skin: If you have sensitive skin, it’s important to choose gentle products. Luckily, all the products we’ve listed are formulated to be safe and effective for sensitive skin.

The Best Brow Products for Long-Lasting Hold

Here are the top performers in 2025 that deliver all day eyebrows with ease, broken down by category:

For Keeping Those Hairs in Place

Laminate Me+ Brow Gel Serum: A lightweight gel that shapes your brows while doubling as a growth serum.
Why It’s Great: Promotes thicker, fuller brows in as little as 2 weeks, while holding your look in place. Perfect for multitaskers.

Laminate Me Brow Gel: A medium-hold gel that tames and sets your brows for all-day wear.
Why It’s Great: Non-flaking, fast-drying, and never sticky, this gel keeps every hair in place, whether you prefer a natural finish or bold brows.
Clean Girl Brow Slick: A high-quality brow gel designed to lift, tame, and sculpt for a feathery, fluffy look with a polished finish.
Why It’s Great: This clean-certified formula delivers extreme hold without the harmful chemicals.

For Filling and Defining

Brow Stamp Kit: An all-in-one kit that takes the guesswork out of brows, letting you create flawless, symmetrical arches in seconds.
Why It’s Great: Includes a water- and sweat-resistant pomade and 9 scientifically designed stencils to match a wide range of brow shapes.

Exacto Brow Pencil: A precision pencil for hair-like strokes and natural definition.
Why It’s Great: The blade tip allows for ultra-precise detailing, while the slanted edge makes outlining and shading effortless. Enriched with wax, it glides on smoothly and delivers long-lasting color.
Define Me Brow Highlighter: A cream-to-powder highlighter that enhances your arches and brightens your eyes.
Why It’s Great: Smudge-free, crease-free, and easy to apply, it’s perfect for all skin tones and delivers a polished, lifted look.

For Long-Lasting, Locked-In Brows

Seal Me Brow Sealer: The ultimate product for long-lasting brows, offering up to 36 hours of wear.
Why It’s Great: Smudge-proof, waterproof, and lightweight, it locks brows in place through sweat, humidity, heat—even sleep—for brows that stay in place all day and night.
Prime Me Brow Primer: A matte, oil-free primer that creates the perfect base for brow makeup.
Why It’s Great: Enhances the grip of brow powders, pencils, and gels, ensuring vibrant and smudge-proof wear. It provides a smooth, shine-free foundation for all brow types and conditions brows while preventing flaking or dryness.

Set Me Illuminating Setting Spray: A 3-in-1 alcohol-free spray that locks in your full face of makeup, including brows.
Why It’s Great: Packed with skin-loving ingredients like rose water, hyaluronic acid, and niacinamide, it keeps your skin hydrated and radiant while creating a breathable, long-lasting seal without settling into fine lines.
Set Me Oil Control Setting Spray: A mattifying spray that locks in makeup and controls oil and shine for up to 16 hours.
Why It’s Great: Ideal for hot, humid conditions or oily skin, this fine mist ensures a shine-free, smooth finish while keeping skin hydrated and makeup fresh all day.

How to Apply for Maximum Hold

Achieve apocalypse-proof brows by following this routine:

Prep Your Brows: Start with Prime Me Brow Primer to create a smooth, oil-free base that helps your brow makeup last longer.
Set Your Hairs: Use a brow gel like Laminate Me, Laminate Me+, or Clean Girl to shape and keep your brows in place.
Shape and Define: Fill in sparse areas with the Exacto Brow Pencil or perfect your shape with the Brow Stamp Kit.
Highlight Your Arches: Apply Define Me under your brow arch to enhance and brighten your eyes.
Seal the Deal: Lock your brows in place with Seal Me Brow Sealer. Apply a thin layer—less is more. If needed, apply a second layer once the first has dried, then avoid touching your brows for best results.
Lock It In: Finish your makeup with Set Me Oil Control or Set Me Illuminating Setting Spray to keep your makeup fresh and secure throughout the day.

Comparison Chart of Features and Prices

Bring Your Brow Game to the Next Level

Having the right brow products in your beauty kit can make all the difference in creating brows that wow. Whether you love bold, laminated brows or a soft, natural finish, these top picks for 2025 will help you achieve a look that lasts all day.