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Prime Me Brow Primer
MADLUVV
Prime Me
Brow Primer

The invisible base that gives every brow product something to grip.

24H
Wear
Max
Grip
Vegan
Cruelty-Free
Prime Me
Why It Works
The grip your brow products have been missing

Most brow products fade because there's nothing for them to bond to. Prime Me creates an invisible micro-textured base that your brow product can actually grip — so pomades, powders, and pencils apply more evenly, look richer, and wear longer.

Roll-on applicator for precise, mess-free prep
Matte, oil-free base — controls brow zone shine
Bonds with pomade, powder, pencil, tint, and lamination
Fragrance-free — safe for sensitive skin
Before and after Prime Me
FeatureWith Prime MeWithout
Brow product grip
All-day adhesion
Oil control at brow bone
Richer pigment payoff
Fragrance-free, veganVaries
Routine
The Full Routine
Prime Me grips.
Seal Me locks.
36-hour brows.
1
Prime Me — creates a makeup grip base
2
Your brow product — shapes and fills
3
Seal Me — locks everything in place
Shop the Prime Me + Seal Me Duo ↗
Complete Your Routine
Pairs Well With
Seal Me
Seal Me

Prime Me builds the makeup grip base. Seal Me locks everything in place for up to 36-hour wear.

Shop Seal Me ↗
Brow Stamp
Brow Stamp Kit

The Brow Stamp Kit creates symmetrical, natural-looking brows — and Prime Me gives the pigment a grip base to bond onto for richer color and sharper edges.

Shop Brow Stamp ↗
Exacto Pencil
Exacto Brow Pencil

Hair-like strokes that stay exactly where you draw them — Prime Me gives the pencil a grip surface so every stroke holds longer.

Shop Exacto ↗
4.7
Rated 4.7 out of 5 stars
Based on 41 reviews
Total 5 star reviews: 34 Total 4 star reviews: 4 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 2
93%would recommend this product
Reviews Summary
Customers say this brow primer keeps their brows in place throughout the day and night, even in heat and humidity. Many appreciate how it helps brow products adhere better and last longer without smudging or rubbing off. The roll-on applicator is easy to use with minimal waste. Common feedback highlights improved wear time when used as a base before brow products, with some noting it works best as part of a multi-step routine. A few users found it made little difference, and one mentioned difficulty with application technique.
Customers Talked About
41 reviews
  • Lydia L.
    Verified Buyer
    I recommend this product
    Age Range 65+
    Skin Tone Medium
    Recommendation 5 (Very Likely)
    Rated 5 out of 5 stars
    2 weeks ago
    Primer in Arizona

    I had the opportunity to finally use the Prime me Brow Primer on a weekend pool party. It was my first time using it and I was not disappointed. Arizona is heating up and it’s pool time. The primer sealed my brows and I had no issues with melting or rubbing off. It was hot and my face was shiny from the heat and my brows looked great. Thank you so much for the opportunity to use such a great product. I highly recommend. If it can hold up in the Arizona heat it will work great in any weather.

  • Debra M.
    Verified Buyer
    I recommend this product
    Age Range 65+
    Skin Tone Fair
    Recommendation 5 (Very Likely)
    Rated 5 out of 5 stars
    1 month ago
    Primer with Power

    At first I thought the primer might just be an extra expense, but I decided to try it anyway. I was surprised at how much better my new brows looked and stayed in shape when I used the primer. I'm having fun experimenting with the different looks provided but haven't found the perfect one yet. Try the primer for a longer lasting brow.

  • Leslie G.
    Verified Buyer
    I recommend this product
    Age Range 65+
    Skin Tone Medium
    Recommendation 5 (Very Likely)
    Rated 5 out of 5 stars
    2 months ago
    brow primer

    I love the brow primer so much!( I wish it was a little bigger) However it does keep my brow stamp on all day and through the night!!! Wow!

  • Maryann V.
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    Skin Tone Medium
    Recommendation 5 (Very Likely)
    Rated 5 out of 5 stars
    2 months ago
    Love it!

    Love this! Works perfectly to shade in my sparse brows!

  • Georg J.
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    Skin Tone Light
    Recommendation 5 (Very Likely)
    Rated 5 out of 5 stars
    3 months ago
    Primer me brow primer, soft brown

    This is nice to help the color adhere to your brows