The Most Popular Makeup Trends That Will Dominate 2023

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madluvv's 2023 makeup trend predicitions

New year, new you—and what better way to show a “new you” than with a face flaunting 2023’s top makeup trends? Last year was all about glossy clean skin, indulgent self-care, and no-makeup makeup looks. But, industry experts have exciting news for 2023: GLAM IS BACK.

We’re breaking down 2023’s most popular makeup trends that will dominate our routines. From baby blue eyeshadow (yes, you read that right) to temple highlights, we’re covering it all.

This Year’s Top Makeup Trends, According to Experts

Here are 6 popular makeup trends that have already appeared in top fashion magazines. Beauty insiders, experts, and icons are already setting the internet on fire with these unforgettable looks. To hop on the bandwagon, we’re also sharing easy advice on how to do these trends yourself.

1. Showstopping Eyeshadows

Many of 2023’s top makeup trends revolved around the eyes, particularly eyeshadow. Lucky for us, a quality eyeshadow palette with a wide color range can accomplish these trends all year long.

madluvv metallic and sparkle eyeshadow palette

Colorful Eyeshadows & Pops of Neon

If Y2K eyelids haven’t graced your social feeds yet, they’re well on their way. Beauty lovers agree this year is the time to experiment with colorful eyeshadows: pastels or bold shades. We’re talking about blues, greens, magentas, and even neon color accents. If Barbie-pink lids don’t appeal to you, try colored eyeliner instead to deliver the same colorful vibe.

Eyeshadows with Sparkles & Metallic Accents

Nearly every catwalk delivering 2023 fashion trends also revealed metallic eyeshadows. Live out your wildest Y2K fantasy with frosted pastels or try a more earthy-toned shimmer. Reach for pigments rich in sparkles or glimmering shades in bronzes, roses, golds, and gunmetal grays. 

Smokey Eyes

@makeupbylexh Replying to @3lyfff my favorite kind of eyeshadow ❤️‍🔥 #eyeshadowtutorial #matteeyeshadow #smokeyeyelooks #smokeyeyeshadowtutorial ♬ This songs make u wanna ughhh - 🔥🔥

Who doesn’t love a smokey eye? Good news, this classic sizzling shadow look is back on trend this year to combat last year’s minimal style. So, don’t be afraid to smoke it out! If you’re worried about looking like a raccoon instead of a smokey siren, experiment with bronze and brown smokey eyes before trying more dramatic black and gray combinations.

2. Graphic and Bold Eyeliner (and lots of it)

@hudabeauty How to cat eye by @annnakra #hudabeauty #foryou #linerhacks #wingedeyelinerhack ♬ Getaway - Official Sound Studio

If 2022 focused on natural makeup looks, 2023 is the polar opposite. Instead of a clean makeup look, beauty icons are setting the stage for bold and graphic eyeliner—and we’re not referring to simple cat or siren eyes. Brush a fine line into the lid crease for a geometric wing, or arch your liner in new ways. Now is the time to amp your liner up with playful designs. 

3. Statement Lips: Colorful & Patent-Shine

Nothing says “glam” like a gorgeous lip shade. Colorful lips are taking over in 2023, so arm yourself with deep reds, raspberry pinks, bright corals, or other statement shades that suit your skin tone. Another lip trend rising to the top is “patent-leather” lips that deliver ultimate shine. Just use a beloved high-shine gloss over any of your colorful lip choices and you’re done!

madluvv's shiny lip gloss

4. Brushed Up Brows

Bolder brows are taking a back seat this year as beauty insiders are preferring brows a little more au natural. The trend is translating into brushed-up brows, using your natural brow hairs to frame the face instead of a defined brow shape. A laminating brow gel won’t just achieve this look, but it’ll make your brows stay in place all day long. That’s an easy win in our book.

madluvv clear brow gel

5. Bare and Blushed Skin

To balance out this year’s makeup trends of glam accents and bold colors, skin is predicted to remain bare. 2023 is all about clean skin that shows the hard work of your skincare routine. Beauty insiders are calling it “soft focus skin,” so smooth out your complexion with products that contain quality ingredients like hyaluronic acid, niacinamide, and rose water.

madluvv's skin loving setting spray



Another skin trend is “minimal blush” using universally flattering cream shades or (our favorite), “glazed temples.” Simply dust a best-selling face highlighter on the temples and shine a new way this year.

madluvv gold face highlighter

6. Face (and Body) Jewelry

If you’re like us and love sparkle, then you’ll love this trend. Face embellishments, like delicate gemstones, studs, and stick-on rhinestones, are in this year. Body jewelry is even making a full comeback so don’t hesitate to let the belly ring you got in college show again.

Step up your makeup game this year

This year is all about being bold and standing out from the crowd. If you’ve ever wanted to attempt a risque makeup look, this is the time to try it out! Now, let’s have some fun in 2023!

We can’t wait to see these looks spread like wildfire, especially when you share them! Use #MadluvvMakeup for the chance to get featured on Instagram.


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